Friday, July 28, 2006

We know where you are

Not quite sure whether Plazer is a social networking tool or a monstrous invasion of one's privacy? Or both?? It's certainly a hangout for über-cool cosmos right now, and isn't fooled about my location by my VPN connection.

Build the software into an operating system, set it to connect invisibly by default and couple it with cellphone signals and internet connections and you've got a pretty good idea of who's where, when. All these wifi-enabled PDAs of course provide even more location-based info.

How long before advertisers could use this information to to target individuals at specific locations?

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