Occasional Observations

Just back from the launch of TechTarget Germany - with three new websites and two new magazines, it's a step forwards for targeted advertising and pay-per-lead, not just pay-per-click.

So I took the chance to ask one of the senior journalists there if he thought the new sophistication would force PR flunkies to also raise their game - his answer was that he'll need PR people as much as ever for the content that will drive people to the TechTarget sites, and keep them coming back. Let's just hope that companies realise this as well.