Tuesday, November 07, 2006

Clever ad campaign is a load of rubbish


There's a really clever ad campaign running in Munich right now - it's a play on words which gets the message across that people should sort their rubbish better, taking more care of recyclable and paper waste.

They've taken long German words such as Medikamente, Unkraut, Grillasche and my favourite, Kaffeefilter, and hyphenated the line break in the wrong place. "Besser trennen" is the slogan - divide better ... in German the word trennen can be used to divide rubbish, or words.

The ads are viewable online and certainly made me smile. There's also a funny flash-based game for those with time on their hands to sort virtual rubbish.

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